Karyl Eckerle, personal branding strategist

Build Your Credibility

image consulting personal branding Sep 20, 2022

Building credibility starts with your message.

In previous posts, I've talked about the importance of your visible credibility. Today, we're tackling ways to build credibility via your written, in-person and digital message. Here are three things to keep in mind:

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Speak Their Language

The way that you speak (and the words you choose) needs to land on your audience's ears rather than your own ears.

What do I mean by that?

If you’re in a highly technical field, such as engineering, law, medicine, it’s easy to fall into “speaking the language” of your colleagues. However, if your prospect or client is outside your field, your “big words” may fall flat. Avoid the “glazed over, tuned out” look by simplifying your word choice.

Keep it clear, consistent and confident. By using the 3 c's, you’ll find that your message is making an impact on your audience.

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Strategy Matters

When you're building content, having a strategy matters. Make sure you know the answer to these questions:

  1. What message are you trying to relay?
  2. Who needs to hear it?
  3. Why do they need to hear it?
  4. When do they need to hear it?

Take some time to really think this through and build a strategy that answers those questions.

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Be Their Expert

Don’t be shy, make sure to share WHY you’re the expert they need versus your competition. Use your experiences as an example of why you can relate to what your client is experiencing and why they need your particular solutions.

Here’s my caveat - please don’t brag!

This is not a license to start every conversation or written content with the word "I." Remember this is about THEM not you.

During a past video coaching session with a client we made the decision to have her start her video with a scenario and question rather than simply introducing herself. It went something like this:

“You feel achy, tired, and distracted. Junk food is your food of choice. And your professional world is tanking. Sound familiar? I was there too. I thought I was doing a great job of managing my stress but it was taking a huge toll." 

After this initial introduction, she spoke about what steps she took to help herself and how they now help her clients.

What she showed is that she has intimate knowledge about what her clients need due to her own past experience. Not only is she educated in this particular topic, but she's lived through it, and been successful at managing, major stress.

THAT is her difference maker.

Not sure where to start? Start by taking my Image Impact Assessment.

Are you ready to make an impact this year? Let's talk about strategies to move your forward. Book your 20-minute Discover Call by clicking HERE.

Are you ready to show up consistently?  Start by taking the Image Impact Assessment.  Click below to begin your no obligation assessment.

Image Impact Assesment

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