With a strongly defined brand identity, you have an established guideline that saves you from wasting time and money. This foundation serves as the checks and balances for your business decisions. We're not here to just “make content”. We’re building a strategic plan to help you achieve your ultimate goals.

Outcomes

• A solid brand foundation that guides all of your marketing and sales efforts 
• Be recognizable at a glance and remembered well beyond the glance
• Cut through the noise, build trust, and drive engagement with your audience 

Every interaction is an opportunity to connect and convert. From speaking on stage to engaging online, you have to consistently deliver your message in a way that resonates with your audience. Expertise and masterful communication aren't the same. What’s the game changer? Knowing how to communicate a concise message that consistently achieves your desired outcome with your ideal audience. Your core message expresses how you give value to your audience, what sets you apart and who you are, and is one of the biggest components of attracting more buyers and closing more deals. 

Outcomes

• Define your core message with our proprietary Image Impact Analyses
• Differentiate yourself from the competition and exude confidence whether it’s a casual chat or formal presentation
• Build trust, credibility, and leave a lasting impact with every first impression
• Stay on brand and drive consistency

Let’s face it–appearance matters. And while that might sting a bit, it’s the reality. Your visual communication is just as crucial as your verbal communication when it comes to engaging with potential clients. But this isn’t just about looking good for other people, it’s about feeling good in your own skin, too. How you look and feel can influence your confidence, performance, and ultimately, your success. Don’t let clothes that don’t fit or outdated photos keep you from presenting yourself as the expert that you are. 

Outcomes

• Closet Audits: We’ll analyze what you're currently wearing (or not) and why it works (or doesn't). You'll learn the power behind proportion, structure, lines, fabric, prints and color.
• Personal Shopping: We find the pieces that suit you best, so you don’t have to.
• Style Blueprints: A customized plan that aligns with your personal and professional brand.
• Online Lookbooks: Easy reference guides to help you put together outfits effortlessly.

At this stage in the process, you’re aligned in your identity, message, and appearance. Now let’s get you out there! Your “go to market” game plan sets you up to launch your brand and consistently get in front of your audience. This is where the Image Impact Group really does the heavy lifting by inviting you into our studio to co-create video, photo, and written content with you. All the foundational work is put into motion, and people start to take notice. You’re always the star! We just help you strategize, record, create, and post. 

Outcomes

• Leverage video and LinkedIn marketing with strategic professional support
• Receive consistent monthly content in your voice–20 thought leadership assets including video, short form content, and LinkedIn newsletters
• Increase your lead generation and ideal client attraction

Once you’re showing up online with confidence, you’ll begin to attract ideal clients who are eager and excited to work with you. To maintain expert status, you have to remain consistent and optimize for higher conversions. Our ongoing coaching services focus on gathering feedback from your analytics and experiences, so you can continue to refine your output. When you start to see what resonates with your audience the most, you can adjust to create more of what they’re reacting to. Together, we’ll continue to explore what works best for you and amplify your personal brand for the best results. 

Outcomes

• Your audience is strongly connected and influenced by your brand
• Your marketing is easier because you’re extremely adept at having your core message at the tip of your tongue
• You continue to grow confidence in your appearance in-person and online
• Your business and reputation benefit from increased brand awareness, networking opportunities, referrals, higher investments, and shorter sales cycles