YOUR LEADERSHIP CREDIBILITY IS BEING EVALUATED.
WHAT DO BUYERS, PARTNERS, AND CANDIDATES FIND WHEN THEY FIND YOU?
Leadership presence isn't optional — it's expected. Â
When prospects Google your name, review your LinkedIn profile, or meet you in a room,
are you instantly signaling trust and authority?
Or are you invisible — and losing opportunities you never even knew existed?
Leadership trust isn’t built by chance.
It’s your move.
The Risk of Invisible Leadership
The Gap.
76% of decision-makers say they evaluate leadership credibility based on visible presence.Âą
If they can’t see you, they don’t fully trust you.
And if they don't trust you, they don't choose you.
Leaders and leadership teams without visible credibility experience:
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Longer sales cycles
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Missed opportunities
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Slower growth
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Loss of competitive edge
Visibility without credibility isn't just noise — it's lost opportunity.
The Solution.
Strategic Leadership Visibility, Built to Be Trusted
At The Image Impact Group, we engineer visible credibility for client-facing leaders and leadership teams.
Through strategic personal branding, executive presence development, and credibility-driven visibility strategies, we position you to accelerate trust - and opportunity - where it matters most.
Cherie Fournier | CEO, Marketing Intent
"Because of our LinkedIn presence, we landed one of our biggest clients. In his words:Â
“I saw your videos. And when the time came that I knew I needed somebody, I knew exactly who to go to.”
Honestly, it’s changed the game for us landing this client.”​
The Framework.
Every leader and leadership team we work with moves through our proprietary IMAGE process:
Impact • Messaging • Appearance • Go-to-Market Strategy • Expert Engagement.
Each stage builds visible trust intentionally - and consistently - across every touchpoint your buyers evaluate.
IMPACT
MESSAGING
APPEARANCE
GO-TO-MARKET STRATEGY
EXPERT ENGAGEMENT
Your Visibility.Â
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It isn't just about showing up. It's about being seen as the leader worth trusting.
You already have the expertise.
Now it’s time to make sure the right people see it — and act on it.
It’s your move.
Build Your Visible CredibilityThe Outcomes:
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Before: Leadership presence that relies on reputation alone: inconsistent, invisible, easy to overlook.
After: A visible leadership brand that earns trust before the first conversation - opening doors, closing opportunities faster, and strengthening your authority at every touchpoint.
- Become the go-to leader — visible, trusted, and easy to refer
- Build a credibility system that supports faster deals and stronger partnerships
- Show up with consistency across video, messaging, and in-person impressionsÂ
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Align your leadership presence with your business performance
The Strategist.
Karyl Morris is a leadership visibility strategist trusted by client-facing executives, franchise professionals, and business development leaders serious about accelerating trust.
As the founder of The Image Impact Group, she’s built a proven process that helps leaders turn invisible expertise into visible credibility — positioning them to close opportunities faster, lead markets more effectively, and build reputations that can’t be ignored.
With a background in image consulting, leadership communication, and strategic brand visibility, Karyl’s work is rooted in one simple truth:
Your image is your business.®
Leadership trust isn’t built by accident.
It’s built by design.
Got Visibility?
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Leadership trust isn't accidental — it's engineered through consistent, visible credibility.
The truth is, many leaders believe they're positioned well...until the market disagrees.
Curious where your leadership visibility truly stands?
Take the Image Impact Assessment - a fast, strategic video-based evaluation designed to reveal how your current presence measures up against what today’s decision-makers expect.
Click on the video →
Studio Experience
Choose Your Leadership Visibility Solution at The Studio.
The Personal Leadership Solution
One-to-one visibility program for client-facing leaders, franchise consultants and executives serious about building visible trust individually.
Explore the Personal AcceleratorThe Team Leadership Solution
Tailored visibility strategy + on-site brand experience for leadership teams ready to align, amplify, and accelerate brand credibility.
Explore the Team AcceleratorIt’s Your Move.
Leadership trust isn’t built by accident. It’s engineered through intentional, visible credibility.
Let’s make sure when your buyers are searching they find a leader they trust.
If your leadership visibility isn’t working for you, it’s working against you.
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Book Your Consultation — It’s Your Move