YOUR BUSINESS HAS A REPUTATION.
Does your digital presence reflect it?
Discover what potential clients, partners, and decision-makers see when they search for your business and the people who lead it.
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The Gap.
You've built a business around expertise, relationships, and delivering great work.
But what happens when someone looks you up?
Your website tells one part of the story. Your company's LinkedIn presence tells another. And the leaders representing your business are creating impressions of their own.
Are those impressions consistent? Do they communicate the credibility, expertise, and value behind your business?
What people discover online can influence whether they trust you, remember you, and want to work with you.
The Audit.
The Business Visibility Audit is a high-level assessment of the first impression your company and up to three leaders make when prospective clients, partners, or decision-makers look you up online.
We start by understanding your business, your goals, and how you want to be perceived and remembered. Then we look at your digital presence through the eyes of someone considering doing business with you.
We'll share what stands out, what may be creating questions or missed opportunities, and where you could make a stronger impression.
The goal is to understand what people see, what they take away, and what you may want to do about it.
It's for You.Â
This audit is designed for businesses that:
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Are growing, evolving, or entering new markets.
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Rely on their leaders to build relationships and generate business.
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Want their digital presence to better reflect their expertise and reputation.
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Have multiple leaders representing the company but aren't sure how consistently they're showing up.
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Want to make informed decisions about where to invest in visibility, messaging, and media.
Whether you're a professional services firm, consultancy, franchise business, or growing organization, understanding your current digital first impression is a valuable place to start.
See your business the way others see it.
The Difference.
Your business and your leaders are part of the same story.
We examine how your company presents itself online and how the people representing it reinforce that impression.
Using a business-focused perspective, we look at the connection between your positioning, messaging, imagery, leadership presence, and credibility.
The findings help you understand where your digital presence is supporting your business goals and where there may be opportunities for improvement.
First, we understand what people are seeing. Then we can determine what deserves attention.
What's Included.Â
Business Discovery Session
60 Minutes | Strategy & Discovery
We begin by learning about your business, the people who lead it, and where you're headed.
We'll discuss:
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Your business goals and current concerns.
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How you want your company to be perceived and remembered.
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What differentiates your business.
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The role your leaders play in building credibility and relationships.
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What you believe may be missing from your current digital presence.
This conversation gives us the context to evaluate your online presence against what you're trying to accomplish.
Digital First Impression Audit
Company + Up to Three Leaders
Our team conducts an independent review of your publicly visible digital presence, including:
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Company website and messaging.
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Company LinkedIn presence.
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LinkedIn profiles of up to three leaders.
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Consistency of positioning, imagery, and professional presentation.
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How clearly your business and its leaders communicate expertise, value, and credibility.
We'll document our observations, identify gaps, and highlight opportunities worth exploring.
Findings & Opportunities Review
45 Minutes | Strategic Review
We'll meet again to walk through our findings and discuss what they mean for your business.
You'll receive:
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An overview of what's working well.
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Identified gaps and inconsistencies.
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Opportunities to strengthen your company's digital first impression.
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Recommendations for where to focus your attention.
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A written summary of findings and potential next steps.
We'll also discuss ideas for addressing the opportunities, whether through your internal resources or with support from The Image Impact Group.
Client Kudos.
“I got my biggest deal ever after a client watched my video. He bought four franchise units and came back to buy four more....You helped with my image, polished me up, and that really made a difference.”
Carol Ward | Franchise Consultant, FranNet​
"While the world is recognizing a difference in how I show up, the true magic is the work that Karyl and I did together that aligned my mindset, messaging and consistency that really made the difference."Â
Deb Coviello | Founder & CEO, The Drop-In CEO
"The sales process itself has been shortened because of the credibility and visibility we've created....When I first started talking to prospects, I spent a lot of time explaining who we are. Today, the whole conversation is about what the client needs."
Cherie Fournier | CEO, Marketing Intent
“Karyl saw me even when I didn’t see myself. Because of her, my life’s purpose might actually have a chance to have the impact I’ve always dreamed it would have.”
Tina Vasquez | Founder, Emerging Equity
The Findings.
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At the conclusion of The Business Visibility Audit, you'll have a clearer picture of:
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How your company and its leaders are currently represented online.
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Whether your digital presence reflects the reputation you want to build.
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Where messaging, positioning, or imagery may be inconsistent.
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Opportunities to strengthen credibility, recognition, and trust.
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Which improvements deserve priority based on your business goals.
What happens next?
The audit is the starting point.
You'll have the findings and recommendations to determine your next steps. Some opportunities may be addressed internally. Others may benefit from additional strategy, leadership development, or professional media.
Our team can help you explore those options and develop a plan for implementation if you choose.
First, understand the opportunity. Then decide how to act on it.
The Room.
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The Visibility Room™ at The Image Impact Group is where business strategy, leadership presence, and professional media come together.
Located in Detroit's Rivertown district, our private creative space brings together the strategy, expertise, and production capabilities to help businesses strengthen how they're represented.
From leadership messaging and digital positioning to professional photography, video, and ongoing visibility programs, our team can help bring the opportunities identified in your audit to life.
Detroit, Michigan | Rivertown
Meet Karyl.
My background in sales, branding and image consulting taught me how much business depends on how people understand and experience you. Building my own business taught me something else: the right relationships - and bringing people into a room - can change what happens next.
That’s why I built The Image Impact Group. Connection brings people together. Strategy gives purpose to what you say and how you show up. Media helps people get to know your expertise before you meet and keeps the conversation going afterward.
I brought those pieces together under one roof because each one makes the others stronger. Together, they help you become easier to understand, trust, refer and choose.
I can’t wait to see you in the Room!
Karyl Morris | Founder
The FAQ's.
Who is the Business Visibility Audit best suited for?
What actually happens during the Business Visibility Audit?
What do I need to prepare before the audit?
What happens after the findings session?
Will we receive content or updated digital assets?
Can the cost of the audit be applied toward a larger engagement?
STILL UNSURE?
- If someone Googles you or visit's your LInkedIn profile today, would they see your value?
- Is your next client finding you or your competitor who's showing up with confidence and credibility?
- Are you tired of trying to explain what makes you different?
If you’re nodding—this session was built for you.
Let’s build the visibility you deserve.
It’s your move.
I'M IN! LET'S TALK DETAILSBook a Call with KarylInvestment: $2,500
Includes a 60-minute business discovery session, a high-level digital first impression audit of your company and up to three leaders, a 45-minute findings and opportunities discussion, and a written summary of key observations and recommendations.
We assess your digital presence from the perspective of a prospective client or decision-maker vetting your business; focusing on the overall impression, credibility, clarity, and consistency rather than a detailed technical or marketing audit.