Truth or Spam: Your Email May be Costing You
Updated: May 23, 2020
I'm not a stickler for formality. And I appreciate creativity more than compliance. However, I am a true believer in putting your best foot forward, especially during your first introduction to a prospective customer or client. Lately, I've received a deluge of what I call "truth or spam" emails, and it's driving me crazy. I've officially reached my limit of incomplete, inconsistent, and unclear emails. It's time to talk about and dissect what's been inhabiting my in-box over the past few months.
Who cares? It's just a simple email.
Is it really just a simple email, or is it a first impression?
For the sake of your business and your bottom line, your email should leave no doubt in the receivers' mind that you and your business are legitimate.
Without further ado, here are a few items that I consider basic "must-haves'' in an email:
1. Use the recipient's name. In this case, the writer mentioned that he/she found me on Instagram. My name is clearly listed on my account, and "Hey" is not my name. If you're going to reference that you're familiar with the recipient, make sure you make them feel like they are not a number or part of a bulk email. Take the extra time and use their name; it's worth it.
2. Font size matters. If the font is too small, you run the risk of losing your audience. What is your audience skipping over? What are they missing? In the case of this sample email, it's the main point and the call to action.
3. Don't forget to proofread for punctuation, capitalization, and plain, old run-on sentences (p.s. I just invested in Grammarly Pro for this very reason. #guilty)
4. It's essential to tell the reader who you are. What's your name? What's the name of your company? Are you legit? Is this a scam?
5. Make sure to include a link to your social media. In this case, the sender ONLY used his/her Instagram information as a source of reference to who they are and what they do. The problem is that without a link, you've now put the onus on the reader to take an extra step to find out who you are. Chances are, they won't.
1. If you're going to use your picture, make sure it's a professional headshot that represents your brand and business. Visible credibility starts with you; both in person and in photos.
2. Consider investing in a professional email address that, again, represents your company or brand. A professional email address will give your message credibility. Using Gmail or other general providers puts your company's legitimacy in doubt.
3. Provide an opt-out link.
The Bottom Line: Your Image is Your Business™️
ALL aspects of your image (appearance, behavior communication, and your digital presence) are important when it comes to opening doors to new opportunities. When you present yourself via email in an incomplete, inconsistent, and unclear manner, you run the risk of losing a potential client or customer. And, let's face it, that means less money in your pocket.
Is the idea presented in this sample email "the next big thing?" Maybe. Unfortunately, for most people, this would be their first and last contact with the sender. There are too many missteps and unknowns to take the risk of moving forward. It pays to make your emails clear, concise, and complete.
I'd love to hear your thoughts.
For more information on my Executive Image and Personal Branding programs, click here. To contact me directly, please email me @ Karyl@thebusinessofimage.com.