Style Matters: Show Them Who You Are
What does style have to do with reaching your goals? A lot.
Your image and personal brand is shown through the style choices that you make. How you present yourself tells a silent story. Your job is to make sure that your audience has the visual cues to interpret your story the same way you do. If you get it right, you're one step closer to achieving your goals. Get it wrong and you may have handed an opportunity to your competitor.
Here’s the kicker: your style choices aren't just your clothing choices, but also accessories, shoes, hair style, grooming…you get the picture: it’s the picture of YOU as a whole.
So what do you do?
There are seven different style categories: natural, traditional, elegant, romantic, alluring, creative and dramatic. We each have a base category. BUT…we are complicated human beings so one category that represents who we truly are is rarely enough. That being said, we want to have a foundational style (natural, traditional or elegant) that shows our image and personal brand at a glance. But then we can bring in some of the other style categories to show our unique attributes.
Long story short, your foundation will stay consistent, but you can use accessories, colors, patterns, and lines to create a style that is uniquely you, showcases your image and personal brand, AND sends the right message to your audience.
Today I want to give you an example of how you can change things up very, very easily.
As many of you know, my clothing base is usually black: a black top and black pants. But I’m able to subtly change my look with jacket choice (yes, I have a faux leather addiction) and by changing the style of my jewelry.
So how does it work?
Let’s take jewelry as an example. Better yet, let’s get more specific and take a look at pearls.
As you can see, they are three different pearl necklaces and they're three different styles.
If I want to show a more conservative side, I would choose the middle strand of pearls.
Now, if I wanted it to show a bolder side, the first necklace fits the bill. By adding in layers and gold chain, it shows that I'm not afraid to be noticed.
Last, but not least, the necklace on the right-hand side brings out a few sides - including romantic and creative.
A simple change brings forth a different side or aspect of your personality. It changes your silent message by a small amount. But it may be just the right amount to get you to the next step with your audience.
Check out the following video to see how easy the change can be:
As you saw in the video, it doesn’t have to be overwhelming. A simple change may be all you need. With a quick change I was able to bring forth different image aspects simply with the change of a necklace. I stay uniquely me, but am highlighting a different aspect of my personality and image.
I talk a lot about making sure that your first impression is resonating. The onus of communication is on us as communicators. Giving visual cues helps both you and your audience find mutual ground.
Remember, these strategies aren’t meant to change you. They’re meant to elicit and help direct a conversation. They’re meant to help you communicate with your audience; to help them recognize different aspects of your personality.
YOU don't change.
When I work with clients, I'm not asking them to change. I'm giving them the tools to direct. They're gaining the confidence to direct their message by creating and/or honing in on their visible credibility. They're learning subtle strategies that allow them to remain true to themselves while adjusting their visual message to showcase different aspects of their personality and abilities. Why does it matter? Goals. Your client sees you as the solution to their problem. As a result, they reach their goals. You gain a new client and, as a result, you reach your goals. Confidence has been gained on both sides of the table and it becomes a win-win for all involved. Are you ready to be seen, heard and remembered for all the right reasons? Let’s talk!
Are you ready to work with a professional image and personal branding strategist to make a bigger IMPACT with your prospects and clients? Not sure where to start? Reach out to Michigan personal branding and image expert, Karyl Eckerle, by scheduling a complimentary discovery call.
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