Image Impact™: Being an Expert is Not Enough
Updated: Nov 23, 2020
It's not enough to be an expert. You have to be the GO-TO expert. You need to be the expert that people remember.
So how do you do that? By becoming visible.
I often talk about finding your V.O.I.C.E. And it's because I want you to become the visible, original, impactful, confident expert that you are. In today's world the emphasis and the foundation of this is visibility.
You can't be the go-to expert if people can't find you. Our digital world has given us a new dependence on search engines. What they find and and what they don't becomes part of our professional reputation.
How do you take control? By embracing and consistently utilizing digital platforms such as social media, blogging, videos, and articles.
There has to be something to find in order for you to be found.
When a future client or employer “googles” your name, what are they finding?
Do they find pictures that are updated and relevant?
Do they find an updated website and current and relevant articles, blogs and videos?
Or are they finding things that are dated, irrelevant, or worse yet, nothing at all
Here are a few questions to ask yourself:
Am I findable? When I "google" yourself, do the top search results (video, articles, blog posts) demonstrate my current expertise?
Am I top-of-mind? Am I currently using social media, video and blogging on a consistent basis?
Am I relevant? Is how I present myself visually (in-person, digitally, and through written communication) up-to-date?
It’s up to you to make sure that your image and your personal brand is speaking loudly, accurately, and consistently. Consistency is key to becoming and staying top-of-mind. And being top-of-mind is what set’s you up to become the go-to expert.
If you're not the go-to expert, who is? Your competitor!
What does that mean to you?
A loss of opportunity and money simply because you didn't make yourself:
Get it right and it means increased:
Are you ready to become the visible, original, impactful, confident GOTO EXPERT?
Are you ready to work with a professional image and personal branding consultant to make a bigger IMPACT with your prospects and clients? Not sure where to start? Reach out to Michigan image consultant and personal branding expert, Karyl Eckerle, by scheduling a complimentary discovery call.
Are you looking for more tips to increase your Image Impact™?
Check out Karyl's book, Your Image Impact: 49 Tips to Find Your V.O.I.C.E. in a Crowded Space.
"This tiny tip book packs a big punch. Karyl's distilled her best material and curated it into bite-sized brilliance. If you're ready to make an impact in your career, grab a copy of Karyl's book" - Amelia "Mimi" Brown, Motivational Speaker