The Bottom Line of Employee Image
Updated: May 23, 2020
As an employer, your bottom line depends on your success; from hiring the right employees, to communicating your brand and culture, to making a positive and lasting impression on your clients. Your bottom line depends on IMAGE.
Employee image is one of the most important, yet overlooked, parts of your business. As a matter of fact, their image is the silent introduction to your business. Within 7 seconds, their "audience" has made their mind up about them and ultimately, you and your business.. Are they/you trustworthy? Are they/you reliable? Are they/you detail oriented? The list goes on. Appearance, behavior, communication, and even digital presence, can be a deal maker or a deal breaker. For those companies who's employees are in face to face roles (in person and online), business can be won or lost simply by the professional impact of your employees.
So, what's the answer? Investment.
Now you're probably thinking "Oh, my gosh, how much more do I need to invest? We already spend time and money on recruiting and company training" True, but when was the last time you invested in their first impression confidence? All the education and product knowledge in the world cannot replace the value of a positive first impression. Doors are opened and closed in just 7 seconds. A positive first impression will give your employees the open door they need to secure "next steps" to show how your business can be of service. If a poor first impression has been made, you run the risk of losing "next steps" and, ultimately, income.
Remember, your employees are a direct reflection of you and your company. Your bottom line depends on your employees portraying themselves in the best light possible. Don't miss out on the opportunity to increase your bottom line.
As the founder and owner of The Business of Image, Karyl is an expert at helping others stand out by creating an authentic and confident first impression. With over 15 years in sales, staffing, and image consulting, Karyl brings a unique insight into the power of image and personal branding. How does she tackle this often passed over and sensitive topic? Thru an open, honest, and fun approach.
Interested in more information? Contact Karyl